Everything Fresha does. Plus the AI that answers every call, in every language.
Same booking, POS, and CRM as Fresha. Plus a full 4-channel AI receptionist that takes deposits, updates the CRM, and reactivates clients in their own language.
Run alongside Fresha · Migrate in under 24 hours · Keep your data
AI receptionist on 4 channels — included
Fresha: AI Concierge add-on, ~$80/location/month
AI handles SMS, WhatsApp, and chat in 50+ languages
Fresha: limited language coverage
AI Memory updates the CRM from every conversation
Fresha: manual notes only
Where we differ most
Eight things we do that Fresha doesn't — at any price.
| Booking Pro AI | Fresha | |
|---|---|---|
| AI receptionist on 4 channels (voice + SMS + WhatsApp + web chat) | ||
| AI Memory writes preferences to CRM from every conversation | ||
| AI handles SMS, WhatsApp, and chat in 50+ languages | ||
| Two-way AI conversations (not one-way reminders) | ||
| AI takes deposits + handles rescheduling end-to-end | form-based, abandons silently | |
| Memberships with recurring billing (Stripe + Cardknox) | yes — Fresha Memberships | |
| Automations: multi-step workflows beyond reminders | reminder automations + paid marketing add-on | |
| Forms with AI heads-up on client risk before the chair | basic intake forms, no AI flagging | |
| Projects: track multi-visit programs as one workflow | ||
| Tasks: assignable to-dos tied to clients and appointments | ||
| Cloud phone system with smart AI routing | no native phone system | |
| Choose from 6 payment processors — keep your existing Stripe/Square/etc. | Fresha Payments only | |
| AI surfaces upsell opportunities from past conversations | ||
| AI integrated across calendar, CRM, POS, and inventory |
The features that look the same — until you watch them work
Both platforms list scheduling, CRM, POS, and marketing. Here's what actually happens.
Answering the phone
Same feature on paper. Very different result.
Booking Pro AI
- AI answers in 0.8s, in the client's language
- Pulls their last appointment from the CRM
- Books the requested service, checks the calendar
- Takes a deposit via Stripe
- Texts the confirmation
- Logs the call summary in the CRM
Answers across voice, SMS, WhatsApp, and web chat — every hour your phone is on. SMS and chat handle 50+ languages.
Fresha
It rings, then goes to voicemail. Fresha has no AI voice agent on any channel.
Knowing the client
Same feature on paper. Very different result.
Booking Pro AI
- Captures "mentioned son's wedding in September" from the call
- Writes it to the client record automatically
- Surfaces it the next time the client books
- Suggests a service upsell on their next visit
Every conversation — voice, SMS, WhatsApp, chat — updates the CRM.
Fresha
Staff type notes manually after each appointment — if they remember. The CRM only knows what someone typed in.
Closing the booking
Same feature on paper. Very different result.
Booking Pro AI
- AI confirms time and stylist with the client
- Takes a deposit via Stripe
- Books the calendar slot + reserves the chair/room
- Updates inventory if a retail product is added
- Sends a confirmation text + reschedule link
If the booking comes through your own channels — you keep 100% of the revenue.
Fresha
A booking through the Fresha marketplace costs you 20% of the ticket. The form-based booking is the same on either side — the cost difference is the commission.
Bringing clients back
Same feature on paper. Very different result.
Booking Pro AI
- AI detects 42 days of inactivity for a regular client
- Texts in the client's language
- Offers two open slots this week with her usual stylist
- Books the response directly into the calendar
Personalized, multilingual, two-way — included in the platform.
Fresha
Fresha's blast marketing and SMS campaigns are paid add-ons. Even with the add-on, it's one-way broadcasting — not a conversation.
What actually happens
Three real moments. Two very different outcomes.
A new client calls. Your team just locked up.
With Booking Pro AI
- 7:42:01AI: "Thanks for calling Maya & Co — this is Mira. How can I help?"
- 7:42:08Client: "Hi, do you guys do Brazilian blowouts? Hoping for something tomorrow if possible."
- 7:42:18AI: "Yes, Sam handles those. Let me check… I have 11am tomorrow open, about 3 hours blocked. Does that work?"
- 7:42:40Client: "11am tomorrow is perfect."
- 7:42:46AI: "I'll hold it with a $30 deposit — ready when you have the card."
- 7:43:22Booked. Confirmation texted, with directions and parking notes.
With Fresha
- 7:42 — Phone rings.
- 7:42 — Voicemail.
- Saturday 9am — Owner returns 14 voicemails. Eight already booked elsewhere.
A hesitant new client texts after browsing your site.
With Booking Pro AI
- 11:20:04Client (SMS): "Do you guys do extensions for fine hair? Been struggling to find someone who knows what they're doing."
- 11:20:08AI: "Yes — Maya specializes in fine hair, mostly tape-ins. I can send a few before/afters from clients with similar hair if it helps."
- 11:20:42Client: "That would actually be great, thank you."
- 11:20:46AI sends 3 photos from Maya's portfolio.
- 11:21:38Client: "Okay these are exactly what I want. What's her availability?"
- 11:21:44AI: "She has Thursday 6pm. Want me to hold it with a $50 deposit?"
- 11:22:48Booked + paid. Maya gets the brief in the morning.
With Fresha
- Reminder bot can't hold a conversation.
- Client closes the tab.
- You never knew she was interested.
A returning client texts to rebook.
With Booking Pro AI
- 10:15:04Client (text): "Hey — can I get Alex again for Saturday?"
- 10:15:08AI pulls her last 2 visits — balayage + gloss, 2-hour block.
- 10:15:11AI: "Hi Sarah! Saturday 11am is open with Alex — want the balayage + gloss like last time?"
- 10:15:44Client: "Yes, perfect — thank you!"
- 10:15:48AI: "Confirmed. Reminder Friday morning."
With Fresha
- Reminder bot is one-way — no conversational rebooking.
- Client has to navigate the booking flow herself.
Ready to switch from Fresha?
We'll import your client data for free. Most businesses migrate in under 24 hours — and you can run Booking Pro AI alongside Fresha during the transition so nothing breaks.
Free data import
Clients, services, history, and gift cards — we move everything over at no cost.
Under 24 hours typical
Solo and small businesses are usually live the next day. Multi-location migrations take 2–3 days.
Run in parallel — zero risk
Keep Fresha active while you test Booking Pro AI. Cut over only when you're ready.
Common questions
Does Fresha have AI?▾
How is the AI different from Fresha's automated reminders and add-on?▾
Can I migrate from Fresha?▾
What about Fresha's payment processing and marketplace commissions?▾
Which has more capability overall?▾
Switching from Fresha? See how we work for your industry: